For those who actually still listen to the radio these days, it was a sad Valentine’s Day this year, as Campus Radio 97.1 WLS-FM gave way to 97.1 Barangay LS Forever!. It’s going to take a while before I get used to not switching on to the station, and before that happens, let me first discuss why this loss is a terrible one.
For a few years Campus Radio was the only radio station I listened to. The English-speaking format was (and still is) very appealing to me, and during the era of novelty “songs” and the acoustic craze, the station was one of few to shy away from playing those blasted songs. Counter-culture enough to not be sickening, but still mainstream enough to appeal not only to elitists, the station was perfect for my tastes back then.
Even though my tastes shifted to listen more to NU Rock 107, Campus Radio still held a place in my heart as the station that actually got me listening to music more than casually. I still listened to the station periodically just to reminisce on old times. That stopped one evening after switching the station only to hear a Filipino-speaking (nothing against Filipino, by the way) personality cracking an awful “joke” not unlike one you’d hear on those “masa” stations like Love Radio and Yes FM. Needless to say, I was not pleased.
It’s probably understandable why the change was made. Considering the countless people listening to those masa stations, I guess the station was just jumping on the bandwagon. It was a purely business decision. A bad one, in fact. I mentioned the topic while doing a project at school, and most people shared my sentiments on the subject. Campus Radio may be able to snatch some listeners from those other more-established stations, but they’ll be alienating their current fan base in the process. A fan base that could easily switch to the more sophisticated stations like NU Rock 107, which is now the sole station I listen to, by the way.
Stations like Love Radio are insulting to a Filipino’s intelligence. What person of decent IQ will actually tune in to listen to senseless slogans like “Kadyot lang, kadyot lang!” and that awful “kukukukuku” nonsense, which I feel sometimes gets more airtime than the music itself? I said I never liked the Filipino-speaking format, and it has nothing to do with the language. When you listen to these stations, you will not comprehend the actual sophistication of the language, especially since these stations waste it on green jokes and idiotic banter. And I haven’t even mentioned the music. I may have been able to avoid the latest awful songs by never tuning in, but I’m sure somebody is cringing right now after hearing a mainstream pop song right play for the nth time this hour.
I know I’m preaching to the choir on this one. Campus Radio isn’t going to switch back to their previous format because of the loss of one listener. But they will once their whole fan base abandons the station (and it probably will). Listen wisely. Otherwise, we might just face a future wherein actual on-air personality and good music will be completely replaced by people with revolting nicknames and awful music.