Does everybody remember boybands? F4 was the last big one here in the Philippines (I think) and it made the girls go gaga. You know, the those guys who sung awful ballads that were in turn sung by young females everywhere? I’m sure the Backstreet Boys and N’Sync must still resonate in your head, if only for the sheer agony their songs caused you at the height of their popularity. Well, good riddance to them.
Unfortunately, a new scourge is now dominating the airwaves, much to my chagrin. That is the advent of Pogi Rock (cue the horror music). Most would identify this type of “music” with bands like Cueshe and 6CycleMind. They’re famous for their masa appeal (especially to girls) and their heartwrenching (or gutwrenching, I puke on it all the time) ballads. Deja vu anyone?
Everyone knows the awful songs like Stay, Alipin, and Sandalan (flame me I don’t really mind) not to mention other “hits” like Sandalan and Sige. Honestly has the Philippines sunk this low? Masa stations (which I mentioned earlier) are so popular they’re choking the life out of once-credible DJs and stations. Masa music dominates the airwaves and television, thanks to MYX and the general public’s less-than-awesome tastes. But I’m straying from the topic. Honestly, the critics bash all of their albums yet nobody seems to get the hint. Even some people who I consider above-average music listeners have fallen under pogi rock’s thrall (although, redeemingly, it was only because of the riffs). Well, pogi rock is like junk food. Initially tasty, but no actual nutritional value. There is no substance in their lyrics, no depth, no anything. Of course, boyband songs are just the same, empty nonsense. The only redeeming quality that pogi rock has is that they don’t do synchronized dancing routines(yet). Also, some songs are not completely awful, just nothing special.
I was actually going to just wait for the fad to pass (and I really hope it will soon), but 6cyclemind just provoked me to do this. Even boybands had enough integrity not to butcher their own songs to go and advertise. They were smart enough to know that merch sales and fooling people into buying albums and going to gigs would be enough. But making sponsored songs is just plain dumb and idiotic if you want to preserve even a bit of music credibility. The fact that they’re advertising liquor is just icing on the cake. Honestly, does Tanduay think that 6cyclemind, of all bands, will help bring them bring in more buyers? The demographics are all messed up. Females who listen to 6cyclemind aren’t even allowed to drink, and all men who like the band are either drunkards or gay drunkards. Also, the song is awful. Of course, if it sucks in the beginning, I guess there’s nothing wrong with making it suck even more.
Honestly, going pogi rock already means you’re selling out. Maybe these bands have simply given up on critical acclaim and are just milking their popularity for all it’s worth. When you think about it, it’s a good business move. Unfortunately, it’s one that comes at my (and countless others’) expense.