Apparently, karma still exists in the world. Time and time again, I’ve criticized 97.1’s misguided choice to alienate the majority of its listeners by choosing to degrade its content to the drivel that other masa stations put out. And apparently, last January 16, 2008, Mike Enriquez saw it fit to turn off the rest of them by getting rid of all the DJs from the old hand, replacing them with more of the green, commercialized jockeys that so many Filipinos (sadly) find hilarious on a daily basis. Money over legitimacy and loyalty, I guess.
99.5 Campus Radio – Formerly catering to the elite segment, 99.5 Hit FM (DWRT) is now changing it’s station ID, taking over the theme of GMA’s 97.1 Campus Radio. They are now known as 99.5 Campus FM. Campus Radio was resurrected as 99.5 Campus FM on Easter Sunday, March 23, 2008, with most of the disk-jockeys coming from 97.1 Barangay LS (formerly Campus Radio 97.1) who were summarily dismissed by Mike Enriquez and replaced unceremoniously by jocks from RGMA provincial radio stations as well as jocks from other masa stations. The terminated jocks resurfaced on Easter Sunday at 99.5 Campus FM, replacing 99.5 Hit FM. Meanwhile, as of April 2008, Mike Enriquez’s new 97.1 Barangay LS management and DJ’s suffered a devastating drop in ratings from a progressive #4 overall in December of 2007 to an embarrassing #6 in March of 2008.
I am feeling pretty good about this. It is never good business to alienate your fanbase, huh? To summarize my feelings on this, here’s Schadenfreude from the musical Avenue Q.
Of course, I have no clue how to verify the blog’s statements. If anyone could share a link to Philippine radio ratings, I’d appreciate it.
Also, I am listening to Paramita’s self-titled sophomore outing right now, expect me to chime in about it eventually.